How to Choose a Name When Starting Your Bookkeeping Business

Choosing a professional business name for your bookkeeping business will be one of the most important decisions you make. You want to choose a name that projects the ideal image of how you want your business to be perceived. Easier said than done, right?

To show you how important this process is, let me share a story that happened to me: A few years ago I made the mistake of choosing a really bad name for my first bookkeeping business. I called it “Esquire Business Services” which I thought was a great name because I thought the word “Esquire” gave the business a legal sounding name.

I thought that this name would project the image of someone who was smart and knew what they were doing. Boy was I wrong! (more…)

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